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Platinum Series

Little Falls by John Collier Jr., 1941

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Archival Giclée Art Print

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Collectible museum-grade fine art print, hand-printed in England and individually finished with a monogram emboss. Each sale directly supports the artisan. Listed dimensions include a white border for easy framing.


Collier's brilliant shot captures a car transport from the Eastern Auto Forwarding Co. from Buffalo, New York stopping over to fill up for gas. To the left of the Dodge COE (Cab Over Engine) truck in Eastern's distinctive livery is a Wayne 60 Series gas pump rolled out during the early 1930s, characterised by its arched top detail over the dispenser dials. The main pump on the right is a Bowser 575, a newer generation of computing gas pump introduced in 1937.

The transport is carrying two brand new Dodge W-Series trucks which came out in 1941, characterised by its distinctive art-deco-inspired grille. In many of the examples I've seen, the W-Series was painted in a two-tone colour scheme. My rendition samples the actual Dodge stock production colours from 1941. I began trying to map where each colour is, as the shades of grey are quite close together in the original.

After doing a few passes, I realised the transport wasn't looking right, so I remapped it out using Collier's other photograph from the same sequence, which showed the different areas of the truck more clearly. Richfield Oil Company from California operated until 1966 when it merged to form ARCO, which still operates over a thousand locations across the United States today. Petrol globes served as both an advertisement and a beacon to car owners who wished to refuel. The owner of the gas station would likely re-paint over the pump to match the brand colours of the gasoline provider to save money. – Jordan J. Lloyd

Taken: October, 1941
 Little Falls, New York, United States
John Collier Jr.

Jordan J. Lloyd
Original Format: 
Original negative nitrate
Commercial Use: 
⇲ License this Image


Little Falls by Jordan J. Lloyd, 1941

This photograph is also available as a ⇲ restored & remastered colorized original print from our ⇲ ColorGraph Co. imprint.


Presented on 315gsm Hahnemühle Photo Rag® Baryta; a pleasantly warm, pure cotton paper with subtle texture, providing excellent reproduction of colour and detail, deep blacks, and perfect contrasts.


"Car transport filling up with gas at Little Falls, New York."

Little Falls by John Collier Jr., 1941
Little Falls by John Collier Jr., 1941
Little Falls by John Collier Jr., 1941
Little Falls by John Collier Jr., 1941

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