• General Merchandise, 1940, Colorized
  • General Merchandise, 1940, Colorized
  • General Merchandise, 1940, Colorized
  • General Merchandise, 1940, Colorized
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ColorGraph Co.

General Merchandise, 1940, Colorized

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£35.00
£35.00
Tax included.

Archival Giclée Art Print

Certificate of Authenticity

One Tree One Print Commitment

Open Edition

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Collectible museum-grade fine art print, hand-printed in England and individually finished with a monogram emboss. Each sale directly supports the artisan. Listed dimensions include a white border for easy framing.

ABOUT THIS PHOTOGRAPH

Throughout June 1940, FSA photographer Russell Lee stayed in Pie Town, New Mexico, documenting everyday life and the community. The photographs, many of them in genuine colour, have become an iconic series of photographs. It continues to astound me how intensely garish and saturated colours are in the 1940s, particularly in the near-ubiquitous advertising for tobacco of various kinds. For this photograph, I had something I usually don't have access to, which is a genuine Kodachrome colour picture taken of the same location, also by Russell Lee. The inside of the store was technically challenging to do, finding the right amount of saturation for something that appears nearly black. Doing all the food tins gave me a headache. – Jordan J. Lloyd

Taken: June 1940
Location: Pie Town, New Mexico, United States
Photographer: Russell Lee
Remaster & Colorization: Jordan J. Lloyd  
Original Format: Safety negative
Commercial Use: ⇲ License this Image


RELATED PRINT

General Merchandise by Russell Lee, 1940

This photograph is also available as a ⇲ restored & remastered black and white original print from our ⇲ Platinum Series.

PRINT CREDENTIALS

Presented on 315gsm Hahnemühle Photo Rag® Baryta; a pleasantly warm, pure cotton paper with subtle texture, providing excellent reproduction of colour and detail, deep blacks, and perfect contrasts.
ORIGINAL CAPTION

"Farmer entering the general store at Pie Town, New Mexico."

General Merchandise, 1940, Colorized
General Merchandise, 1940, Colorized
General Merchandise, 1940, Colorized
General Merchandise, 1940, Colorized

The Past as It Was

We honour the past by restoring historical images to the same quality as the day they were created. To serve the artist’s intent, we remaster, reconstruct, sharpen, colour-correct, colorize and enlarge their image with total devotion to historical authenticity. That makes your print a window to the past as it was. See for yourself.

ORIGINAL

COLORGRAPH

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