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Platinum Series

General Merchandise by Russell Lee, 1940

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Archival Giclée Art Print

Certificate of Authenticity

One Tree One Print Commitment

Open Edition

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Collectible museum-grade fine art print, hand-printed in England and individually finished with a monogram emboss. Each sale directly supports the artisan. Listed dimensions include a white border for easy framing.


Throughout June 1940, FSA photographer Russell Lee stayed in Pie Town, New Mexico, documenting everyday life and the community. The photographs, many of them in genuine colour, have become an iconic series of photographs. It continues to astound me how intensely garish and saturated colours are in the 1940s, particularly in the near-ubiquitous advertising for tobacco of various kinds. For this photograph, I had something I usually don't have access to, which is a genuine Kodachrome colour picture taken of the same location, also by Russell Lee. The inside of the store was technically challenging to do, finding the right amount of saturation for something that appears nearly black. Doing all the food tins gave me a headache. – Jordan J. Lloyd

Taken: November 1936
Pie Town, New Mexico, United States
Russell Lee
Jordan J. Lloyd
Original Format: 
Safety negative
Commercial Use: 
⇲ License this Image


General Merchandise by Jordan J. Lloyd, 1940

This photograph is also available as a ⇲ restored & remastered colorized original print from our ⇲ ColorGraph Co. imprint.


Presented on 315gsm Hahnemühle Photo Rag® Baryta; a pleasantly warm, pure cotton paper with subtle texture, providing excellent reproduction of colour and detail, deep blacks, and perfect contrasts.


"Farmer entering the general store at Pie Town, New Mexico."

General Merchandise by Russell Lee, 1940
General Merchandise by Russell Lee, 1940
General Merchandise by Russell Lee, 1940
General Merchandise by Russell Lee, 1940

Beyond the Frame

  • Authenticity Assured

    A Certificate of Authenticity marks every print as an original and genuine Platinum Series.

  • The Past Remastered

    The Platinum Series features restored and remastered historical black and white images from world class archives.

  • Proudly Independent

    We are proud to be an independent UK business sharing the stories hiding in images from the past.