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ColorGraph Co.

Pie Town Cafe, 1940, Colorized

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Archival Giclée Art Print

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One Tree One Print Commitment

Open Edition

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Collectible museum-grade fine art print, hand-printed in England and individually finished with a monogram emboss. Each sale directly supports the artisan. Listed dimensions include a white border for easy framing.


Throughout June 1940, FSA photographer Russell Lee stayed in Pie Town, New Mexico, documenting everyday life and the community. The photographs, many of them in genuine colour, have become an iconic series of photographs. It continues to astound me how intensely garish and saturated colours are in the 1940s, particularly in the near-ubiquitous advertising for tobacco of various kinds. For this photograph, I had something I usually don't have access to, which is a genuine Kodachrome colour picture taken of the same location, also by Russell Lee. I managed to find references for all the soda brands: Pepsi, Coca-Cola, 7-Up, and Dr Pepper– Jordan J. Lloyd

Taken: June 1940
Pie Town, New Mexico, United States
Russell Lee
Remaster & Colorization: 
Jordan J. Lloyd  
Original Format: 
Safety negative
Commercial Use: 
⇲ License this Image


Pie Town Cafe by Russell Lee, 1940

This photograph is also available as a ⇲ restored & remastered black and white original print from our ⇲ Platinum Series.


Presented on 315gsm Hahnemühle Photo Rag® Baryta; a pleasantly warm, pure cotton paper with subtle texture, providing excellent reproduction of colour and detail, deep blacks, and perfect contrasts.


"Cafe. Pie Town, New Mexico."

Pie Town Cafe, 1940, Colorized
Pie Town Cafe, 1940, Colorized
Pie Town Cafe, 1940, Colorized
Pie Town Cafe, 1940, Colorized

The Past as It Was

We honour the past by restoring historical images to the same quality as the day they were created. To serve the artist’s intent, we remaster, reconstruct, sharpen, colour-correct, colorize and enlarge their image with total devotion to historical authenticity. That makes your print a window to the past as it was. See for yourself.



Beyond the Frame

  • Authenticity Assured

    A Certificate of Authenticity marks every print as an original and genuine ColorGraph™.

  • Responsible Trade

    We abide by the ⇲ Colorizer's Code of Conduct, a framework for new interpretations of original historical works.

  • Proudly Independent

    We are proud to be an independent UK business sharing the stories hiding in images from the past.